Key Responsibilities:

• Pitch artwork and concepts to existing and new clients in the baby/kids sector

• Proactively follow up pitches and manage communication with leads

• Request and log client feedback; report this back to the agency

• Build and nurture long-term relationships with buyers and brand contacts

• Collaborate with the agency to suggest improvements or trends to explore

• Represent the agency’s artists with professionalism and integrity

Essential Qualities:

• Prior experience in licensing, sales, or product development within the children’s market

• Strong communication and interpersonal skills

• Confidence in cold or warm pitching and managing a client pipeline

• Organised and self-motivated with excellent follow-up habits

• Understanding of children’s retail categories including toys, games, puzzles, and child/baby products

• Comfortable working to monthly KPIs and reporting outcomes clearly

Desirable Qualities:

• Background as a creative, illustrator, or art director in children’s products (helpful, not essential)

• A collaborative spirit and enthusiasm for helping artists succeed

• Basic understanding of licensing and royalty models

• Warm, professional communication style with an eye for detail

Tools & Support Provided:

• Tiered commission structure based on value of agency commission earned

• Curated monthly pitch decks and product-specific pitch materials

• Access to a central CRM with vetted client contacts

• Regular team check-ins and agency support

Commission Structure:

As a freelance Licensing Agent, you will earn a percentage of the agency’s commission (not the full project fee), tiered as follows:

• 35% on agency commissions for projects up to £4,999

• 45% on agency commissions for projects over £5,000

• +5% bonus on the first project from any new client you secure for the agency